First Experience

Windows Welcome

Cost Reduction

Selecting a Language and Regional Settings

Cost Reduction

Adding Branding to Windows Welcome

Differentiation

Adding OEM License Terms to Windows Welcome

Differentiation

Offering Wallpaper

Differentiation

Offering Services

Revenue Production

OEM First Run

Differentiation

OEM Welcome Application

Differentiation

Welcome Center

Differentiation, Revenue Production

System Fundamentals

System Control Panel

Differentiation, Cost Reduction

Hardware Device Drivers

Differentiation

Performance Control Panel

Revenue Production

Display Settings

Differentiation

Help and Support

Cost Reduction

Hard Disk- and Media-Based Recovery

Cost Reduction, Differentiation

Control Panel

Cost Reduction, Differentiation

Windows Firewall

Differentiation

Windows Defender

Revenue Production

Language Packs

Revenue Production

Desktop Search

Revenue Production

Specialize Boot Phase

Cost Reduction

Disk Diagnostic

Cost Reduction

Internet

Windows Internet Explorer

Differentiation, Revenue Production

Setting the Home Page for Internet Explorer

Differentiation, Revenue Production

Setting the Default Internet Search Provider and Adding Additional Providers to Internet Explorer

Differentiation, Revenue Production

Adding an Online Support Link to Internet Explorer

Cost Reduction

Adding a Toolbar to Internet Explorer

Revenue Production

Adding a Favorites Folder to Internet Explorer

Differentiation, Revenue Production

Adding a Feeds Folder to Internet Explorer

Differentiation, Revenue Production

Using the Anti-Phishing Filter and Pop-Up Blocker in Internet Explorer

Differentiation

Adding Tabs to Internet Explorer

Differentiation, Revenue Production

Windows Media Player

Differentiation, Revenue Production

ISP Signup

Revenue Production

Online Print Wizard

Revenue Production

Applications

Default Applications

Differentiation

OEM-installed Software

Differentiation, Revenue Production

Windows Start Menu

Differentiation, Revenue Production

Windows Desktop

Differentiation

Sidebar

Differentiation, Revenue Production

Screen Savers

Differentiation

Media Center Edition

Revenue Production, Differentiation

Games Explorer

Differentiation

XPS Customizations

Differentiation

Removing Windows Live Messenger Download Link

Differentiation

Removing Visible Entry Points to Microsoft Middleware Products

Differentiation

Mobile Computers

Tablet

Differentiation

Mobility Center

Differentiation, Revenue Production

Power Options

Differentiation, Revenue Production

SideShow

Differentiation, Cost Reduction

Wireless Capability Switch

Cost Reduction

HotStart

Differentiation